The low, gently curved tents blend into their surroundings just like sand dunes. Architects Reda Amalou and Stéphanie Ledoux from the French architectural practice AW² designed the Al Ashar resort according to the mantra "back to basics", building with local materials using traditional shapes and patterns. When designing the individual accommodations, AW² took inspiration from the simple rectangular shape of a Bedouin tent. With a view to natural energy saving, they adapted the function of the adjustable canvas covers to ensure both good ventilation and sun shading. They have also added all the modern comforts expected of a luxury hotel room that is in such close proximity to the surrounding nature.