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Schüco dresses Germany's tallest statue in a football jersey

Main sponsor Schüco thrilled by sporting success

Bielefeld. Schüco, the specialist in windows, doors and façades, has kitted out the tallest statue in Germany in the football jersey of DSC Arminia Bielefeld. It is the long-time sponsor's way of giving a gift to all the fans upon the team reaching the final of the German Cup. In fact, Arminia Bielefeld has reached the final of the German Cup for the first time in the club's 120-year history – and has done so as a third division team!

Photographer: Stefan Brückner Usage rights: Schüco International KG

Schüco, the Bielefeld-based company, is the main sponsor of DSC Arminia Bielefeld and has kitted out Hermann's Monument in an Arminia jersey. What was an AI-generated image that went viral after the semi-final has now become a reality.

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Photographer: Stefan Brückner Usage rights: Schüco International KG

Schüco has stood firmly alongside Arminia Bielefeld as a sponsor for 50 years and has been the main sponsor and shirt sponsor for the last nine years.

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Photographer: Stefan Brückner Usage rights: Schüco International KG

Measuring 53.46 metres in height, including its pedestal, Hermann's Monument was completed in 1875 and ever since has risen high above the Teutoburg Forest. The figure of Hermann himself measures 26.57 metres up to the point of the sword, making it the tallest statue in Germany today.

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Photographer: Stefan Brückner Usage rights: Schüco International KG

Schüco has given Hermann's Monument a giant Arminia jersey to wear.

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Photographer: Stefan Brückner Usage rights: Schüco International KG

From left: Ewald Lienen, Sustainability Ambassador for the Regional Association of Lippe and a former player and coach of Arminia Bielefeld; Dr Maurice Eschweiler, Chairman of the Supervisory Board of DSC Arminia Bielefeld; Günther Weigel, Managing Director of Lippe Tourismus & Marketing GmbH; Dr Axel Lehmann, Head of the District Authority of Lippe and Chairman of the Teutoburg Forest Eggegebirge Nature Park; Christoph Wortmann, Commercial Director of DSC Arminia Bielefeld; Frank Hilker, Mayor of Detmold; Andreas Engelhardt, Managing Partner of Schüco International KG; Jörg Düning-Gast, Presidential Board of the Regional Association of Lippe; Fabian Klos, club legend, as well as Brand Ambassador and Cup Ambassador for DSC Arminia Bielefeld, are all delighted to see "Hermann" in his new outfit.

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Usage rights: Schüco International KG
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The image files available here to download are exclusively permitted for use in print and online publications for editorial purposes in connection with the Schüco press release which is available to download on this site. To safeguard the copyrights entrusted to us by the photographer, use of the pictures is only permitted if the source is quoted as detailed above.

Press contact

Jan Banze

Public Relations Manager

Schüco International KG

Karolinenstraße 1-15
33609 Bielefeld

pr@schueco.com