As part of a superordinate urban development master plan, the development of MAN Nutzfahrzeuge AG’s East Gate plant extends west and east of Dachauer Strasse. While the administrative and training buildings are located on the west side of the street, in the northeastern part of the factory grounds, the two exhibition buildings – the forums – were planned on the east side of the street. With their exhibitions, the MAN Forum and the Neoplan Forum are geared to an engaged audience. The buildings, conceived as “realms of experience,” convey an “emotional and authentic brand experience for customers and visitors.” The buildings serve as a “platform for communication and interaction” and, according to MAN, are intended to be a “place of encounter and an expression of transparency and openness.” The buildings’ glass fronts confirm this approach. Together they are more than 300 meters-long and look like a display window. Along one of Munich’s busiest arterial roads, buses and trucks containing advertising are presented. More than 40 of the up to 18 meters-long vehicles – service and travel buses and trucks with extensions for different industries – can be exhibited inside and outside the forums. For the expansive exhibition grounds, pmp Architects also planned restaurants, shops, and administrative offices. The forums feature a large glass façade and a strikingly shaped roof, parts of which extend up to 10 meters higher than the rest of the roof. At a defined place above the roof, the vertical units of the façade change to inclined units. This distortion of the façade influences the adjoining eaves. The sharp-edged anodized plain aluminum sheets of the cladding emerge in very different ways due to this three-dimensional folded geometry.