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Brand Ambassador Programme

Getting things up and running together.

At Schüco, all employees are team players: as part of the Schüco brand ambassador programme, more than 1700 employees are already conveying these values to the outside world as they conquer international sporting facilities. At work, as in sport, they experience success together and find solutions for every challenge.

Our brand ambassadors

Peter Thoelen und Helmut Steininger

During a week-long mountain hike, brand ambassadors Peter Thoelen and Helmut Steininger climbed the highest summit in Kilimanjaro, the 5895 metre-high Uhuru Peak, also known as "the Roof of Africa".
Despite being well prepared, the hike was definitely tough. "The last part of the climb on the Rongai route to the Uhuru Peak in particular required us to summon our last reserves of energy," says Helmut Steininger. The pair were rewarded with a magnificent view of the glaciers and the landscape at sunrise. Their Schüco shirts didn't make it home with them though. "We gave them to our guides Salim and Goda as gifts. The two Africans are now brand ambassadors, wearing them during the transfer between Marangu Gate and Kibo. Schüco is TOP in Africa!"

Nuno Correira de Freitas

"I always wanted to travel along the Way of St. James, but never had the time. I combined my dream with my passion for cycling and covered almost 300 km in three days as a pilgrim. The experience was more than worth it, as I met some lovely people along the way and it gave me a new lease of energy for upcoming projects.”

Hans Mager

“As a Sales employee, I am always travelling around the world. So that I can stay fit, running shoes are the most important item in my luggage. I have particularly unforgettable experiences when international colleagues go for a run with me and show me their neighbourhood. For example, in the snow and ice in Siberia or passing the Buddha in South Korea.”

Watch the film and take a look at photos

Hermannslauf Race

31.1 kilometres from the Hermann Monument to Sparrenburg Castle

For each Hermannslauf, all of the starting places are allotted after just a few hours. Schüco has been a sponsor since 2015 and also has its own team on the starting line. The route through the Teutoburg Forest provides a challenging terrain with altitudes of 515 metres and descents of 710 metres.

Schüco Sports company fun run

Across the finish line in the SchücoArena

Together with the agency rb sports & events and Arminia Bielefeld, Schüco is promoting sports to fans, schools, companies and partners. The 4.8 km circuit through the countryside ends at the finishing line on the pitch of the SchücoArena and is always a highlight for all of the runners every year. Schüco will also be there with a large team of runners.

Klosterpforten Cup

Getting the ball rolling

Every year, everything kicks off at the Hotel Residence Klosterpforte in Marienfeld on the Day of German Unity. What's special about it is the mixture of participants. Company teams play against the all-star teams of ex-players from famous clubs, such as Borussia Dortmund, FC Schalke 04 and Arminia Bielefeld. Schüco is an active sponsor and also takes part with its own team.


The EuroEyes CYCLASSICS in Hamburg are among Europe's largest cycle races. Owing to the complex range of routes, every participant has the perfect cycling experience with a terrific atmosphere in the Hanseatic city of Hamburg. In 2018 with around 50 participants, the Schüco Sports cycling team once again proved their stamina and team spirit over distances of 60 km, 100 km and 160 km.

Employee but not yet a brand ambassador?

Are you a Schüco employee, but not yet a brand ambassador? – Then apply now with the completed application form and send it to brandambassador@schueco.com and become part of the Brand Ambassador Programme. Let's go!

Apply Now (pdf, 1,4 MB)

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