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  • Showroom Hamburg

An exhibition area and

event space in one

Welcome to the Hamburg showroom

The showroom on the 16th floor of the Watermark Tower in HafenCity offers a range of possible uses. The combination of showroom, conference rooms, event space and a lounge area provides the ideal conditions for consultations or events. 
Across 376 m2, we not only show the latest window, door, sliding and façade systems, but also provide space for workshops, seminars and events. Cast your gaze over the Hanseatic city and immerse yourself in the creative and inspiring atmosphere of our showroom.

Are you planning a visit to the showroom?

The showroom is only available by prior appointment.
Please agree a suitable time to visit in advance with the showroom team.


When you visit us, the following rules apply:
We currently require all visitors to provide proof of vaccination or of having recovered from coronavirus.
You must also present proof of a negative rapid antigen test taken on that day.

Overview of the systems on display

All in all, over 60 of the latest window, door, sliding and façade systems are featured in the Hamburg showroom. Gain an overview of the exhibits on display at the showroom, including fixed large-scale exhibits made from aluminium and sample corners made from aluminium, PVC-U and steel.


Overview of exhibits (pdf, 43.3 KB)

360° panoramic tour of HafenCity

Around two thirds of the buildings in HafenCity were constructed using Schüco system technology.

Take a virtual tour through the ever-growing district and see for yourself!

Start a virtual tour of HafenCity

Events at the showroom

Take a look at the many different ways you can use the showroom space

Digital Leaders in Architecture – Livestream Event

Digital Leaders in Architecture – Livestream Event

While many are still discussing the effects that digitalisation will have on our built environment, the Digital Leaders in Architecture series of events demonstrates that the future is already upon us.

The panel discussion all about “Smart Work” took place on 27 April 2021 with Ralf Wetzel (Architect, General BIM Co-ordinator at RKW Architektur+) and Horst W. Keller (CEO, DERPLUSARCHITEKT).
Both speakers gave insights and examples of best practice for new ways of working in architecture.



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Our host Inga Stein Barthelmes at the Hamburg showroom. She is Head of Politics, Communication and PR for the German Construction Industry Federation (Hauptverband der Deutschen Bauindustrie) in Berlin.

Interview with Senator Dr Anjes Tjarks on traffic trends and urban planning

Interview with Senator Dr Anjes Tjarks on traffic trends and urban planning

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Dr Anjes Tjarks (Senator for the public authority on transport and mobility)

In an interview on 21 October 2020 with Volker Roscher, Managing Director of Hamburg's Architektur Centrum, Dr Anjes Tjarks – Senator for the public authority on transport and mobility in Hamburg – discussed issues such as the expansion of the public transport network and making it emission-free, Hamburg as a cycling city, reducing car traffic, electromobility in cars as well as the expansion of Hamburg's main train station.
“These are all issues we need to tackle,” said Senator Tjarks. Aspects such as the climate, sustainability, quality of life, air quality and fewer pollutants also play a key role in transport policy. It was also about designing an attractive city, as “people who move through the city on their bikes, the bus or by foot want it to be beautiful,” says Tjarks.

HAK President Karin Loosen interviewed on architecture and urban development

HAK President Karin Loosen interviewed on architecture and urban development

On 23 September 2020, Karin Loosen, President of the Hamburg Chamber of Architects (HAK), was a guest at the showroom. In conversation with Volker Roscher, Managing Director of the Architektur Centrum, she discussed and addressed architectural and urban planning issues in Hamburg, as well as the current state of design as a profession during the pandemic.

During the interview, Loosen explained that the coronavirus situation will accelerate current trends and innovation in the construction industry. “Issues such as digitalisation, living and working, and the mobility revolution, which are are undergoing a fundamental transformation, have become more prominent due to the coronavirus.” This makes it all the more important to deliver good ideas for future urban development and to question, for example, how much private living space is required and how much can also be used communally, through compact floor plans and connectable areas

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From left: Daniel Knoll (Schüco), Sandra Schacht (Schüco), Volker Roscher (Architektur Centrum), Karin Loosen (President of the Hamburg Chamber of Architects) und Jochen Strellmann (Schüco)

Awarding the WohnbauPreis Hamburg 2020

Awarding the WohnbauPreis Hamburg 2020

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From left: Tim Heide, Franz-Josef Höing , Lena Gruber (Architektur Centrum), Dietmar Eberle und Petra Stamm (Architektur Centrum)

Every three years the WohnbauPreis Hamburg, an initiative by the Architektur Centrum, recognises exemplary residential constructions from the greater Hamburg area. With the award, the Architektur Centrum seeks to highlight notable construction and design quality, as well as integrated and sustainable solutions in modern residential buildings.

The judging panel, consisting of Franz-Josef Höing (Chief Planning Director for the Hamburg Ministry of Urban Development and Environment), Tim Heide (Heide & von Beckerath, Berlin) and Professor Dietmar Eberle (Baumschlager Eberle Architekten, Lustenau) spent two days in the showroom assessing the submitted projects.

Interview with Senator Dr Dorothee Stapelfeldt on contemporary urban development

Interview with Senator Dr Dorothee Stapelfeldt on contemporary urban development

On 26 August 2020, Dr Dorothee Stapelfeldt, Senator for the Hamburg Ministry of Urban Development and Environment, visited the showroom. As part of the interview with Volker Roscher of the Hamburg Architektur Centrum, she spoke with enthusiasm about relevant topics such as housing shortages, urban districts, green recreational spaces and attractive public areas, as well as major urban development projects.

These issues have become significant, particularly in light of the lockdown response to the coronavirus pandemic. “It is important for a city that is a metropolis with a high population density to have attractive green and recreational spaces in close proximity to housing. And, of course, attractive public spaces as well. This improves quality of life but, at the same time, is a huge challenge for large cities” says the senator.

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From left: Christian Gensel (Schüco), Jochen Strellmann (Schüco), Dorothee Stapelfeldt (Senator for Urban Development and Environment), Volker Roscher (Architektur Centrum) and Meike Vornfeld (Schüco)

New mobility in Hamburg – Infrastructure and transportation concepts

New mobility in Hamburg – Infrastructure and transportation concepts

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Vortrag Martin Huber © Architektur Centrum, Foto Uwe Aufderheide

On 07 February 2020, the Architektur Centrum used the Schüco showroom to hold the inaugural event in its “New mobility in Hamburg – Infrastructure and transportation concepts” series.
Volker Roscher and Johann-Christian Kottmeier (Managing Director and President of the Architektur Centrum, respectively) gave the welcome address for the topic “The new Elbbrücken station – Architecture for the transportation infrastructure of the future”. Andreas Rieckhof (Councillor for the Hamburg Ministry for Economics and Innovation), Martin Huber (Head of Transport and Highway Research at the Hamburg Ministry for Economics, Transport and Innovation) and Stephanie Joebsch (Architect, Director of gmp International GmbH) delivered exciting presentations to the many guests in attendance.

Reference projects – inspiration from Hamburg

Discover all kinds of different buildings in which Schüco products are installed and be inspired.

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