The Audi-Zentrum in Munich is located on the corner of Albrechtstraße and Leonrodstraße in Neuhausen, one of the city’s luxury residential districts. It is the first building project in Germany to be designed in line with Audi’s Corporate Architecture guidelines, which centre around dynamism, asymmetry and transparency. The concept, which was developed by the Allmann Sattler Wappner architectural practice, is referred to as “terminal style” and focuses on exclusive, progressive and design-oriented buildings. It has now been implemented internationally too at Audi subsidiaries around the world. The main areas of the building are the spacious showrooms, which stretch across two storeys and are connected via a freestanding escalator. The dynamism of the cars is replicated in the building through asymmetric curved sections, which are intended to be reminiscent of a road. The curved profiles of the interior contrast with the rigid, angular building structure. Large display windows ensure a transparent view of the city space – and potential customers. With its angled display windows and extensive cladding made from perforated, formed aluminium sheets, the façade gives the building a definite presence and expressivity, which ensure the Audi Zentrum has an unmistakable identity within the city despite its simple, basic shape.